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The Creation of Manuka Europe Distribution: A Passionate Journey in 2024

In 2024, Manuka Europe Distribution was founded by two passionate believers in the exceptional benefits of Manuka honey. Motivated by their deep belief in the therapeutic and nutritional properties of this unique honey, they embarked on an ambitious entrepreneurial journey: to import and promote Manuka honey across Europe.

Their goal was simple but powerful: to introduce the European public to this natural treasure, renowned worldwide for its antibacterial and healing properties. They aimed not only to make this exceptional product more accessible but also to ensure its quality by partnering directly with certified producers in New Zealand, the home of Manuka honey.

Thanks to their determination and passion, Manuka Europe Distribution quickly became a key player in the importation of this precious honey, meeting the growing demand in Europe. Based in Nivelles, Belgium, the company places quality, transparency, and ethics at the heart of its mission, ensuring European consumers access to an authentic and health-promoting product.

The Founders of Manuka Europe Distribution

François, co-founder of Manuka Europe Distribution, is a recognized expert in international trade. With several years of experience, he played a key role in developing the distribution of sugar-derived products for a major Belgian group. His expertise in supply chain management and international business strategy has been crucial in successfully managing large import-export projects, and this experience has seamlessly translated into the importation of Manuka honey to Europe.

Alongside him, Sébastien, also a co-founder, is a seasoned computer scientist and entrepreneur, having previously established several successful companies, including Freedelity, a firm specializing in customer data management. His technological know-how and innovative spirit have been instrumental in setting up the online sales platform and developing the digital infrastructure of Manuka Europe Distribution.

Together, François and Sébastien combine their complementary expertise to ensure not only the importation of quality products but also an optimal customer experience throughout Europe.